360° Digital Marketing Training
Digital Marketer
This 22-day course provides comprehensive training in 360° digital marketing, covering essential skills and strategies for effective online presence and engagement.
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Part 1: Digital Marketing Fundamentals (Days 1-10)
Participants will delve into the core principles of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. The course will explore content marketing strategies, email marketing campaigns, and the importance of analytics in tracking performance. Through practical exercises and real-world case studies, participants will gain hands-on experience in developing and executing effective digital marketing strategies.
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Part 2: Advanced Digital Marketing Techniques (Days 11-22)
This segment focuses on advanced digital marketing tactics such as influencer marketing, video marketing, and mobile marketing. Participants will learn how to leverage marketing automation tools, create engaging content for various digital platforms, and optimize user experience (UX) for better engagement. The course also covers the integration of digital marketing with offline strategies to create a cohesive marketing plan. Practical exercises, role-playing scenarios, and final projects ensure that participants can apply these advanced techniques effectively in their marketing efforts.
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Overview
This course equips participants with a holistic understanding of digital marketing, providing them with the tools and knowledge to enhance their online marketing efforts and drive business growth.
55+ Modules
• Digital Marketing Introduction
• Digital Marketing Vs Traditional Marketing
• Digital Marketing Channels
• Digital Marketing Scope & Career
Introduction To AI In Digital Marketing
– Understand What Is AI In Digital Marketing
– Benefit Of Using AI In Digital Marketing
– Overview Of Top Trending Popular AI Tools In Digital Marketing
Tools:
– Chatgpt
– Copy.Ai
– Rytr
– Midjourney
– Captions
• Understanding Blog & Post
• Introduction To Blogger.Com
• Creating Post & Pages
• Customizing Theme & Setting
• Introduction To Domain & Hosting
• Introduction To WordPress
• Installing Themes
• Installing Plugins
• Creating & Designing Web Pages
• Using Elementor (Page Builder)
• Understanding E-Commerce
• Installing Woo – Commerce
• Product Listing
• Store Setup Setting
• Introduction To Canva
• Creating Logo
• Creating Social Media Post
• Introduction To Powtoon
• Creating Animated Video
• Creating Presentation Video
Introduction To Instagram Reels
How To Create Engaging Reels Content
Techniques To Create And Shoot Reels
Matching-Up With Trending Audio & Music
Understanding & Applying Latest Trends & Challenges
How To Grow Audience With Reels
• What Is Search Engine
• Top Search Engines
• How Search Engine Works
• What Is SEO
• Types Of SEO
• What Are Meta Tags & Importance
• Meta Title
• Meta Description
• Meta Keywords
• URL Optimization
• Content Optimization
• Keywords / Keywords Density
• Bold / Italic / Underline
• Heading 1 To 6
• Anchor Text
• Page Load Time Optimization
• Image Optimization
• Favicon
• What Are Backlinks & Its Importance
• Precautions To Create Backlinks
• Domain & Page Authority
• Do Follow & No Follow
• Keyword In Anchor Text
• Where & How To Create Backlinks
• Business Directory Sites
• Social Book Marketing Sites
• Video Submission Sites
• PPT Submission Sites
• Image Submission Sites
• Blog Commenting
• Guest Posting
• Web 2.0
• What Is Sitemap & Importance
• What Is Robots.Txt & Importance
• What Is SSL & Importance
• What Is Schema & Importance
• What Is AMP & Importance
• 404 Error
• 301 / 302 Redirection
• Canonical Tag
• Local SEO Introduction
• Local SEO Ranking Factors
• Google My Business Setup
• Video Optimization Introduction
• Video Ranking Factors
• Youtube Studio Video Setup
• What Is Keyword & Keyword Research
• Tools Used For Keyword Research
• How To Use Keyword Planner
• Types Of Keywords
• What Is Google Algorithm
• Impacts Of Google Algorithm
• Panda
• Penguin
• Hummingbird
• Google Mobile-Friendly Update
• Pigeon
• SandBox
• Google RankBrain
• Google Possum
• Google Fred
• White Hat SEO Techniques
• BlackHat SEO Techniques
• Gray Hat SEO Techniques
- On Page SEO Audit Reports
- Off Page SEO Audit Reaports
- Introduction To Competitors Analysis
- Tools For Competitor Analysis
Writing SEO Friendly Content
Focus Keyword Research
LSI Keywords
Highlight Keywords
Content Structures
Type Of SEO Content
How To Find Website’s To Create Links
Creating Backlinks Practically For Website
- Creating Facebook Account
- Creating Business Page
- Adding Business Logo & Cover Pictures
- Overview Of Business Page
- Creating Instagram Business Account
- Setup Business Account Setting
- Overview Of Business Account
- Creating Facebook Account
- Creating Business Page
- Adding Business Logo & Cover Pictures
- Overview Of Business Page
- How To Find Jobs Using Linkedin Jobs
• What Is Social Media Automation
• Tools Used For Social Media Automation
• Schedule Post & Connect Social Channels
• Creating Social Media Calendar List
• Monthly
- Understanding Content Marketing
- Types Of Content Fomat
- Creating Dynamic Content
Introduction To Copywriting & Adcopy
– Role Of Copywriting In Digital Marketing
– Role Of Adcopy In Digital Marketing
Understanding Target Audience
– How To Do Market Research & Competitor Analysis
– Finding Out Customer Needs, Pain Points And Trends
Storytelling Using Copywriting
Creating Best Call To Action (CTAs) AdCopy
- What Is Influencer Marketing
- Case Study Of Influencer Marketing
• What Is Lead
• Methods To Generate Traffic
• Landing Page Optimization
• Understanding Thank You Page
• Landing Page Optimization
• Understanding Thank You Page
• Basic Facebook & Instagram Ads
• Introduction To Ad Manager
• Types Of Ads (Ad Manager)
• Introduction To Linkedin Marketing
• Types Of Ads (Linkedin Marketing)
• What Is Remarketing
• Benefit Of Remarketing
• Creating Of Remarketing Campaigns
• Introduction To Search Engine Marketing
• Concept Of PPC
• Understanding Bidding Strategy
• Types Of Ad Extension
• Ad Group Setup
• Types Of Keywords
• Dynamics Ads
• Quality Score
• Ad Rank
• Introduction To Online Display Marketing
• Bidding Strategy
• Understanding Ad Group
• Creating Responsive Ads
• Understanding Shopping Campaign
• Creating Merchant Center Account
• Adding Product To Merchant Account
• Creating Shopping Campaign
- Understanding Video Ads Campaign
- Types Of Video Ads Options
- Upload Video On Youtube For Video Marketing
- Creating App Campaign
- Understanding IOS And Android App
- Selecting App To Promote
- Creating Discovery Campaign
- Understanding Carousal Ads
- Understanding Performance Max Campaign
- Platform To Promote On Performance
- Bidding Strategy
• Introduction To Search Console
• Submitting Sitemap
• Submitting International Targeting
• Understanding Organic Performance
- Waht Sis Google Analytics
- Importance To Google Analytics
- Real Time Traffic
- Audience
- Acquations
- Behaviors
• Introduction To Growth Hacking
• Case Study Of Growth Hacking
• What Is ORM
• Importance Of ORM
• Review & Complaints
• What Is Email Marketing
• Benefits Of Email Marketing
• Creating Subscriber List
• Creating Template
• Reporting
• Importance Of Whatsapp Marketing
• Benefit Of Whatsapp Business
• Setup Of Whatsapp Business
• What Is Blogging
• Topic Selection
• Formats Of Blogging
• Monetization
• What Is Google Adsense
• How To Apply For Google Adsense
• Adsense Policy
- What Is Affiliate Marketing
- How To Apply For Affiliate Marketing
- Strategy For Affiliate Marketing
• What Is Dropshipping
• Understanding Dropshipping Concept
• Case Studies Of Dropshipping
• What Is Freelancing
• How Freelancing Works
• How To Quote Client
• How To Get Clients
• Creating Freelancing Portfolio
• Creating Resume
• Portfolio Building
• Interview Question
• 1 On 1 Mock Test
